Thomas Hertkorn reappointed as Head of Online Marketing at a&o Hostels
Marketing strategist rejoins a&o to take up his former position
An expert in performance and data-based marketing, Thomas will apply a “digitally focused, performance-orientated” strategy for Europe’s largest hostel chain
Thomas to focus on use of artificial intelligence for added customer value
a&o Firenze Campo di Marte is a conversion of a former office building and has been extensively modernized
Features a light-filled glass lobby, AI-generated wall panels, and a breakfast terrace
Efficient electricity and hot water generation and sustainable room temperature control
Year-round offers for families, school classes and groups
a&o Hostels now has over 30,000 beds globally
Together with its owners, StepStone Group and Proprium Capital Partners, a&o has over 500 million euros available to invest in and grow its European portfolio in the coming years
Following the recent openings in Brighton, Antwerp, and Brussels, a&o Hostels plans to open their next property in Heidelberg
a&o Heidelberg will open in Germany's oldest university city at the end of 2026, just 650 metres from Heidelberg main station
The property is expected to have 118 rooms and 320 beds
a&o Heidelberg is a&o’s 26th property in Germany and 43rd in a&o’s overall European portfolio
a&o Hostels now has over 30,000 beds globally
a&o, along with its owners, Proprium Capital Partners and StepStone Group, has over 500 million euros available to invest in and grow its European portfolio