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Vision | Mission | Werte Vision | Mission | Values

Vision | Mission | Values

Read about the a&o Philosophy:



„We are Europe’s No. 1:
Fun at quality and service belongs to our mentality.
We communicate in a clear and conceptional manner externally and internally.
We strive for the satisfaction of our guests and employees.
We are the technical pioneer in the industry.
By 2025, we will be Europe's first net-zero CO2 emission hostel chain.“


„We stand for a simple, flexible hotel and hostel product with a good sense for guests, the right trends and the necessary courage, which brings us our unorthodox reputation in the travel industry. With our comprehensible concept we aim at making guests pay only the components they truly need and want. With a clear focus on costs and size we offer our guests budget-priced accommodation at central locations. We operate on the lowest possible climate emission level per guest overnight.“


a&o stands for:

  • Attachment
  • Diversity
  • Innovation
  • Sympathy
  • Dynamics

Loyal and friendly employees, who are concerned for the well-being of our customers, mark the attachment to our guest. Teamwork comes before lone wolf; a&o supports their employees for a long lasting relationship. The community spirit plays an important role.

  • Teamwork
  • Loyalty
  • Community
  • Employee retention
  • Regular customers

We welcome all guest types and employee personalities. A simple and non-political way is our trademark. We are multicultural on purpose.

  • All guest types
  • Non-political
  • Simple
  • Various employees (also lateral entries)
  • Multicultural

At a&o we constantly strive for Innovation. We are the brave and creative ones, who always what to try out new things! We are often regarded as the first who implements novelties, which makes us proud. This applies to both technical and operational innovations.

  • Pioneer
  • Technology
  • Trying out new things
  • Creative
  • Brave

Our easy, authentic, familiar way is highly appreciated by guests and employees. Wearing a tie? No chance! We have fun at work, we are young (at heart) and that’s what you will feel.

  • Easy-going
  • Familiar
  • Fun at work
  • Authentic
  • Young at heart

Being dynamic is not just a dull word for us – we love and need change! We are constantly improving ourselves according to the needs of our guests. We value fast decisions as well as flexible employees and a flexible mindset. The words passionate and energetic describe us well!

  • Flexible
  • Passion
  • Fast decisions
  • Energy