a&o wins TikTok Award 2025 for ‘Greatest Performance’"

‘We have impressively exceeded our performance targets,’ says CMO Phillip Winter, delighted with the TikTok Award 2025 in the ‘Greatest Performance’ category, which was presented on Tuesday evening in Berlin: 30 million impressions, a ten per cent increase in direct website traffic and over 1.6 million users who came into contact with a&o for the first time – that is the result of the ‘Where to go’ campaign.