Berlin – School classes, sports groups, clubs, families and an increasing number of individual travellers appreciate the concept: “Value for money” is a&o’s key message, emphasises Chief Marketing Officer Phillip Winter, explaining: “We represent a price-performance ratio that exceeds our guests’ expectations. We offer location, comfort and service at an affordable price.” In Germany alone, a&o has 25 hostels in 14 cities, catering to varied and flexible accommodation needs from Hamburg to Munich and Düsseldorf to Dresden. In Berlin, guests can even choose between four different hostels.
Redesign and mobile check-in
On average, around half of a&o’s rooms are 4- and 6-bed dorms. This is a clear indicator of the company’s target market, which hasn’t changed since it was founded 18 years ago. But that doesn’t mean ruling out modern looks and business travellers – far from it: By the end of 2020, all hostels will receive new designs and technological innovations such as mobile check-in, which will be expanded in the context of a comprehensive redesign process. The aim is to attract individual travellers as well in the future. “The travel sector is becoming more multifaceted,” notes Winter, “and the satisfactory feeling of having got a little bit more for your money is important to guests – achieving that is a constant challenge and a major source of motivation for us.”
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