Jens and Daniela Büchner are the new faces of a&o Hostels’ social media channels. The six-month cooperation revolves around the family- and child-friendly nature of the a&o brand. Together with their two-year-old twins, the Büchners will visit a&o accommodations in Germany and Italy. The slogan's campaign encapsulates this message: "Families love a&o".
"For me, the Büchners represent the modern family: uncomplicated, honest, and sincere. Always busy, always changing", explains a&o founder Oliver Winter when asked about the cooperation. "I look forward to our collaboration over the next few months."
Jens and Daniela Büchner, who are known for leaving Germany for Mallorca in "Goodbye Deutschland" and are also the subject of other popular TV series, marked the beginning of the cooperation by taking a holiday to their former home country together with their two-year-old twins Jenna Soraya and Diego Armani. They spent two days at the a&o Berlin Mitte hostel, accompanied by a camera. Their next stop is Italy, where the family will visit the a&o hostel Venice Mestre. The cooperation will last for six months, during which Daniela Büchner will regularly post her impressions from the various a&o locations on Instagram and Facebook.
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