The Copenhagen Hotel as gathering point for Europe's bloggers

A&O is holding a three-day blogger's weekend at the newly opened A&O Copenhagen Nørrebro from 19 to 21 May 2017. The hotel expects 20 influencers from the areas of travel, lifestyle, family and art.

"The event is an integral part of our strategy to improve our media connection to Generation Z. So we plan to surprise the influencers with a programme that is bound to get the collective hearts of bloggers and guests beating faster", says a visibly delighted Elisa Louis, social media manage of the hotel chain'.

The aim is to achieve subtle but deliberate positioning of the A&O brand. A&O invited suitable micro-influencers from Germany, Austria, Greece and Denmark to attend the event and get the ball rolling. They will be let loose to post articles and stories on Instagram, YouTube, their own blogs, on Facebook or Snapchat.

Besides room and board, the hotel chain is also sponsoring all of the fun activities. The guests will take part in a guided bike tour with a locally-based blogger, spend the evening mixing cocktails at the hotel bar and team up with our partner Spoonflower to create personal mementoes.

"The new target group has a keen eye for design and is looking for positive messages with a visual appeal. A&O will rebrand and transform in 2017, and guests are meant to notice the difference. Authentic influencers will help us reach this goal", emphasises Oliver Winter, CEO of the A&O chain.